CALL ONLY ADS AND HOW ARE THEY DIFFERENT THEN ADWORDS ADS?

You have probably used Google AdWords campaigns and ran ads on it.
Properly set up, AdWords campaigns can bring a business valuable lead.

AdWords campaigns are PayPerClick, meaning that every time someone clicks on an AdWords ad, the advertiser gets charged.

Once clicked, the potential customer is redirected to a landing page or a website, where they are prompted to contact the advertiser. That’s when the business gets the actual lead.

There is no guarantee that the visitor will take that next step. A strong call to action is needed to prompt a visitor to contact the business.

Depending on several factors, including the competition and the budget used, a Click can cost anywhere from several dollars to hundreds and even thousands of dollars per click in some of the most competitive niches.

When someone clicks on the AdWords ad, it doesn’t mean that a business is getting a lead. It takes anywhere from 3,5 or more clicks to generate a good lead.

Call only ads are just what it means. Prompting a potential customer to call you directly from an ad.

Call-only ads are designed to encourage people to call their clients business easily and quickly.
There are no landing pages or websites to go to. Just click, and call.

You only Pay for the actual Calls - You Do Not Pay for clicks, as in a traditional AdWord ad.

Call-Only Ads appear only on devices that make phone calls. When a potential customer clicks your ad, he can immediately place a call to your business.

Its Remarkable Technology... Made EASY.

Call-Only ads bring more calls directly to your client's business instead of sending customers to your website landing page.

This results in a more DIRECT CHANNEL and less wasted advertising.

Not all business need to drive leads to their websites.
Pay-Per-Call or Call-Only ads work best for businesses in the service industry.

Let’s face it. If you had an emergency of a sort, such a plumbing leak, electrical issue, being locked out of your car, etc., you are looking for immediate help.

They want to call the business, NOW!

When someone’s out shopping for the holidays and looking for a specific gift, they’re not interested in searching an e-commerce website to find out if a local store has what they need in stock.

They want to call and ask.

There's plenty of scenarios where people prefer calling a business to roam around its website:

#1. To make an appointment (healthcare)
#2. To make a reservation (dining),
#3. To confirm the availability of an item or store hours (shopping).
#4. To buy or reserve tickets (attractions).
#5. To solve a problem (serviceman)

We call these “I-want-to-go” and “I-want-to-buy” moments, and they’re exactly what Call-Only ads were designed for.

6 Reasons Why Call-Only Ads Should Be Part of Your Strategy

Call-Only Ads are specifically targeted for businesses whose focus is phone calls. Here’s' why they're so valuable...

#1: Phone Number Is at the Top of the Ad
Unlike call extensions, the phone number is the first thing you see in the ad – and with the word “Call” incorporated. This ad format on a mobile device is more likely to get the user to take action. It’s also highly visible with bigger font size and blue text

#2. Prominent Call Button
The call button is readily displayed next to the ad. This enables an immediate call to action for the user – they are one click away from contacting your client, and you are one click away from a potential sale.

#3. A Click = A Phone Call
The call button is readily displayed next to the ad. This enables an immediate call to action for the user – they are one click away from contacting your client, and you are one click away from a potential sale.

#4. Call Only Is Flexible and Testable
Like call-only ads can be set up to display only when the business is open and there’s someone knowledgeable working who can answer calls.

#5. Direct Line to Your Business
Think of call-only ads as a direct hotline straight into your clients' business. Your clients call support team should be well versed in the ad copy that is being used, so they understand what people are looking for when they call in.

#6. Ability to Create More Targeted Ads
The call to action is going to be the call itself, you are not focused on messaging that is promoting a call to action. This is very different from other online ads. Use messaging such as “speak to a rep today,” “call for free estimate,” or “talk with a consultant Now.”

And Don't Forget...

**79 percent of smartphone owners use their devices to shop.

**82 percent of mobile shoppers use search to determine what they're going to shop for.

Mobile users are mobile shoppers, and it’s more important to have your paid search ads front and center...

AND The Most Important FACT to Know:

**70 percent of people searching on mobile will call a business directly from the search results!

162 Billion?

That’s how many times consumers will call businesses in this year (2019) according to BIA/Kelsey. The time is right for this new development...

And the best thing about Call-Only ads, You only pay for actual calls to your business.

To get started with Call-Only ads, and get HOT new leads, give us a call at:
855-326-9202