Why Small Businesses Should Use Facebook Advertising
When it comes to marketing, there are two things we know for sure.
1: You have to do it.
2: It costs money. Sometimes lots of money.
Now, that cost might not matter so much if you’re, say, Coca-Cola who brings in little over $40 billion annually.
But if you’re one of the 27 million small businesses across the country, then you probably don’t have a wealth of cash lying around to spend on marketing, which means every penny of your ad budget has to count.
So what do you do? How do you market your business when you don’t have a lot to spend in the first place? Better yet, how do you do it effectively?
These are the questions we have to answer every day at QRMM.
Nearly all our clients are small businesses (not counting nonprofits and schools), which means we spend most of our time helping local companies utilize the latest marketing strategies without breaking the bank. And one of the most effective methods we suggest to some of our clients is Facebook Advertising.
At this point, most businesses are aware that social media can have some great benefits for their business. Yet, I’m often surprised at how many business owners are still clueless about what all can be done with Facebook Advertising.
Facebook Ads run on the same pay-per-click/pay-per-impressions idea as most online ads (like Google AdWords). However, thanks to the amount of personal information in Facebook’s database, they allow you to get ridiculously detailed with your targeting. Anything a user can put into their profile—age, sex, location, education, religion, interests, politics, job title, marital status, etc.—can be used as a filter for your ads.
For example, if you want to market specifically to 30-year-old, married men who live in Vancouver, graduated from UBC, work at a bank, vote Conservative, and love the movie Die Hard, you can.
The best part? Facebook Ads are surprisingly affordable. You be surprised how far a $5 per day ad can go.
For more info on how you can get started with Facebook advertising, contact me now.