What is a Check-in, Why it Works and Why Businesses Need It
Show their friends the coolest places they got to – (show off)
Make recommendations on places they visit
They want to be the - (source of information)
To inspire others to come/visit the location
Recommendations are the new “word of mouth SEO”, for your business.
Whatever the reason, the result is that the business get’s advertising and recommendation for their establishment, for a minimal cost.
Facebook Check-in is nothing new. It has been around for years, but it became important again when Zuckerberg made changes last year as too what can be shown in the Newsfeed.
The news Release quoted;
“The social network said Thursday that it is overhauling the news feed to prioritize posts from family and friends, as opposed from brands and publishers”
So, how can we “use” our customers to promote our business without spending a ton of money? A Win-Win for all involved!
This is when Check-ins, got a new lease on life. because now, it’s your customers who are going to promote and recommend your business to their friends and families.
And, don’t forget, each one of Facebook members, has an average of 200 friends.
So, every time someone checks-in to your business, 200 of their friends see it in their newsfeed.
It’ insane, there is no way you could get that kind of exposure for almost nothing.
Here are the benefits of the FB Check-in;
It has the same value as a Personal Referral
It gives out a link to the business's Facebook page
It gives a business’s Map Location
It gives a Personal Recommendation
It gives a Review and provides information on the business visited
All that from a single Check-in, sent to and seen by their 200 friends or so.
Many of these friends will engage with the post, share experiences and visit a business, perhaps for the first time, only because their friend recommended it.
Powerful and the best R.O.I. for money invested, bar none.
Think about it. If you as a business gave out a, let’s say, a 15% discount on a $10 lunch, it would only cost you $1.50 to get this much benefit.
Facebook Check-in Marketing is New Word-of-mouth Marketing.
And, remember, Word-of-mouth Marketing has always been the best way to market any business.
If you are interested in driving new business to your establishment but don’t have time to do it yourself, let us DIFY (Do It for You).
Watch the video below and then, give us a call, and get started. The video refers specifically to the use of Check-in for restaurants but can be applied to other brick and mortar businesses with active Social media presence.
Watch this video and Learn How You can get Your Customers to Promote Your Restaurant
This video is about restaurants, but Facebook Chek-In works for any Business.
Give us a call and we will show you how Your Business can grow, using Facebook Check-Ins