We all like to feel important and there is nothing better when a video that we watch addresses us with our name.
Companies using personalized videos have received great benefits such as:
• 55% open rate • Longer views – 76% of viewers watched the whole video • More satisfaction – 98% of viewers gave positive reviews • 22% boost in sales when using personalized videos
The underlying value of personalization, however, is rooted inconvenience:
A brand I love knows me so well that they can send me curated products that feel meant for me, and I do not have to do anything except be who I am.
There is a great opportunity here for brands and businesses to make themselves more approachable.
These days, with the wealth of metadata available to marketers, the opportunities afforded by tools for personalization have changed marketing beyond recognition.
Take for example with eCommerce, personalization has been not just limited to welcome messages, but product recommendations. Manufacturers and developers are finding ingenious ways to make a customer’s experience of a product or service become more personal.
So why isn’t everyone doing it?
Most professional marketers are completely aware of the rewarding benefits of personalization. The possibilities seem limitless as you think about the options for emails, websites and content.
Technology is always evolving and when combined with the growing availability of customer data, the boundaries are constantly being pushed. The great news is that by employing these new personalization tactics businesses are being rewarded greatly.
The experience has become so positive that 60% of customers online prefer it if an online store remembers their contact details and purchase information.
A large swathe of eCommerce customers want that store to retain all of that personal information, and they expect to receive a personal service that recognizes them and how they shop. Think about the booming success of Amazon.
Does personalization improve conversion?
Of course, it does.
Personalization demonstrably increases conversions. There are many examples of results, here are couple that you might have heard of:
Co-operative Travel has seen a 95% increase in visitors and a 217% increase in revenue once it started implementing personalization on its website.
BMW netted a cool $500,000 in revenue by personalizing MMS messages to 1,200 customers in the US, improving conversions by 30%.
So How do we do it?
We use the information from the two most important Social Media sites, Linkedin and Facebook and pull the available data to personalize our videos.
With our special technology, we also offer an email personalized video service, that can be sent from various autoresponders, that will personalize and actually play within the email without having to open in another window.
Attract New Customers
• Search Engine Optimization • Social Media Integration • Professional Copy Writing • Grow your Business •Generate Fresh New Leads • Make a Strong First Impression • Get More Calls Starting Today