WHAT IS FACEBOOK CHATBOT MARKETING
- Automatic conversations that take place with individuals through Facebook messenger
- Chatbots is a technology that allows marketers/businesses to engage in automatic conversations at scale with individual customers
- Facebook Chabot marketing combines elements from many advertising and marketing formats, including phone, email, PPC, direct mail, SMS and more.
- Chatbots are used to both generate new business leads and nurture existing leads through a conversation funnel. And, of course, to engage with current customers, fans and clients.
Why Facebook Chatbots?
- Facebook messenger is the only major chat platform that has a chat API, allowing developers like QRM Marketing to code complex bots.
- There is no self-serve Facebook bot builder, which is why 99% of business and brands can’t use messenger bots to their advantage.
- Any time you have an opportunity to engage prospects with natural, individual messaging you are likely to increase customer conversions dramatically.
- This new, since Facebook only introduced Messenger Chatbot marketing in 2014, with 0 bots. Currently there are over 600,000 messenger Chatbots in use and growing.
However, this represents less than 1% of all businesses, that could potentially use Chatbot messenger marketing.
Where are These Chatbot Conversations Taking Place?
- Chatbot conversations take place within Facebook Messenger.
- Messenger Chatbots can be accessed on any device with the most popular use on mobile devices.
- Furthermore, Messenger Chatbots can be embedded on any website, as well.
- There are 1.5 billion Facebook users that have access to Facebook Messenger. That means, for any business, a huge source of new customers and clients.
What is better? Email or Messenger Chatbot marketing?
- Email open rates vary anywhere from 5- 20% open rate, from emails that are actually delivered.
- Facebook Messenger Blast will have an open rate from 40% to as high as 90%, of 100% 0f messages delivered. And, within 60 minutes.
- Messenger Chatbot can provide all the benefits of email marketing, and more.
- Messenger Marketing is the act of engaging with prospects, leads, fans and customers/clients through a messenger or ChatBot platform
- A Chatbot is the software and technology that allows business to use messenger marketing at scale, automatically, and as one of the most powerful tools at your disposal.
MARKETING HAS CHANGED
Reach your customers where they are right now,
not where they used to be.
Real connections are happening in Messenger,
not in banner ads.
Let QRM Marketing build you a Facebook Messenger Chatbot, and start filling your new marketing funnel with new leads and new customers.
FACEBOOK MESSENGER MARKETING – A POWERFUL TOOL IN BUILDING YOUR BUSINESS
For some reason, not very many businesses are taking advantage of Messenger marketing, even though it’s the hottest opportunity in digital marketing today.
Check these stats:
- Facebook Messenger messages have an open rate of 50-80%
- Facebook Messenger messages have a click-through rate of 20%, especially when using chat blasting
- Facebook Messenger messages have a conversion rate of 3-5x higher than Facebook desktop ads
- Facebook Messenger marketing costs 30-50x less than Facebook ad campaigns (when using Facebook Send-to-Messenger Ads)
Is it me, or does Facebook just want to keep you on Facebook?
It seems that every time you post a link to FB site, I gets less and less traffic. And it’s been this way for years.
In other words, my organic reach on Facebook is dying.
And to make matters worse, they give you hope every time they launch a new feature.
For example, when they launched Facebook Live, you used to be able to get tons of views because they promoted it organically… but not anymore.
But hey, we can’t really hate Facebook. Facebook is a business and they must do what’s best for them.
So instead of getting upset at Facebook, let’s see if there is another way to get more organic traffic.
Because there has to be a way, right?
Well, there is.
Something that isn’t too controlled by an algorithm… similar to text messaging or email marketing.
Here is why Facebook Messenger marketing works so well today.
Facebook Messenger open rates are 50-80% click-through rates post elite stats.
When you send an email campaign, you can expect a 20% open rate on a good day.
For the very best, lists, you could get, 28 to 31%.
In other words, if you send your email newsletter to 100 people, 20 people will open it. If you scrub your list and work hard at it, roughly 30 people will open it, which still isn’t great.
However, when you send a Messenger message to 100 people, 88 people will open it and read it.
We’re talking about an 88% open rate on Messenger. That is crazy!!!!
But here is where it really gets interesting.
With email marketing, you’ll typically see a 2% to a 4% click-through rate. So, for every 100 emails you send, you will get 2 to 4 clicks back to your site.
To give you a benchmark, again, the very best email campaigns will get about 6 clicks for every 100 emails I send.
Better than the 2 to 4 percent most people get, but still not life changing.
With Messenger? You can get 20 - 40% click rates. Crazy!
This is still substantially higher than email marketing.
It works with pretty much any industry. Here’s an example of a real estate company that leverages Facebook Messenger:
As you can see from the screenshot above, Facebook Messenger works like how you would chat with a friend on Facebook or even email. You don’t always have to promote or link, you could just have a conversation with a friend.
This is why Facebook Messenger adoption rate is continually climbing in the United States.
That’s almost 140 million users that are projected to use Messenger.
Messaging apps are also surpassing social networks in popularity. Just ask yourself… how many times do you use WhatsApp each week?
But the key is to start now and stay ahead of your competition.
So, whoever builds the biggest list early on will have the best shot of doing well in the long run.
Now let’s get into how you can build your Messenger list and get consistent Facebook traffic.
Tactic #1: Website Messenger widget
Tests have shown that chat on a website can boost conversions 45%.
So, what happens when a a Messenger bot is installed on a website?
What’s great about this is that visitors get answers to their questions immediately, 24/7. Say goodbye to conversion bottlenecks.
But also, everyone who starts a chat on the site becomes a new contact in your Messenger list.
So how does this work?
You add a Facebook Messenger bot to your website with a widget.
Everyone who visits your website is invited to become a Messenger contact.
That means that visitors to your website will turn into Messenger contacts.
Most users are already logged into Messenger on their desktop or device.
So, when they have questions or want info, and see the Messenger widget, they tap it and boom — new Messenger contact.
An active website Chat widget could get hundreds or thousands of new contacts from the visitors on the site who engage the chatbot every day.
Of course, everything is relative to your website traffic, but whatever that is, it will be converted to a subscriber, when chatbot is activated.
Think about yourself.
Are you more likely to search for a contact form on a site, fill it out, and sit back and wait who knows how long for an answer to your question?
Or are you more likely to pop open the chat window, ask your question, and get an immediate response?
Tactic #2: Run Facebook click to Messenger ads
You can do a lot without leveraging paid traffic, but if you really want to put some fuel on the fire, a few hundred dollars goes a long way.
Facebook Messenger ads are a Facebook Ad format in which the user who clicks on the ad is immediately added to your Messenger contact list as opposed to going to a landing page where they may bounce or exit, anonymously.
Normally, everyone who clicks the button on the ad converts when they send the advertiser a message — becoming a permanent Messenger contact.
The key part is… they need to send the advertiser a message.
In other words, if you don’t get them to send you a message, they won’t be added to your Messenger contact list, so you won’t be able to send blasts to them.
That’s why you want to use an autoresponder like a Chatbot which will automatically start talking to each person to increase your chances that they will get added to your contact list.
How much will Facebook click-to-Messenger ads run you?
A lot less. You will find that you can generate leads for roughly 62% less than traditional Facebook ads.
But again, the key with all of this is in the autoresponder, the chatbot.
Without that, your numbers won’t be too great.
At QRM we use the bot content builder to create the autoresponder for your Facebook Ad.
The result is a low-cost ad campaign that drives more contacts into your Messenger list.
Facebook Messenger ads work time and again across industries, including e-commerce, retail, real estate and service businesses.
Here is how you generate more contacts without spending money.
Tactic #3: Use organic Facebook post autoresponders
Growing your list with a little ad spend goes a long way, but this next list building power tactic is totally free.
Anyone who comments on your Facebook Page posts instantly becomes your Messenger contact.
A Facebook post autoresponder adds people to your Messenger contact list if they comment on any Facebook post.
Here’s how it works.
- You post to your Facebook Business Page.
- Someone comments.
- A Messenger bot automatically responds and as soon as that person replies, they’ve become a contact in Messenger.
You can see an example of this tactic in action here:
The more engaging your Facebook post, the more likely it will be that people will want to comment on it.
These kinds of posts always get a ton of comments and contacts:
You could ask fans to post a GIF in response to a question. “Describe your boss with a GIF.”
Or ask them to tell a story or ask them a question like “What industry are most of your clients in?”
Even just asking them “what do you do?” is super-engaging because people love to talk about themselves!
This store asks fans to name how many duck species are in the photo. Comment with your guess and get a discount code in the autoresponder follow-up.
We can create the Messenger dialog for this technique with the QRM Messenger “FB Comment Guard” tool.
That feature is what allows you to add the autoresponder to an organic post.
I love this technique because it converts my hard-fought organic Facebook engagement into a list of contacts I can follow up with.
Tactic #4: Convert page fans into Messenger contacts
I’m a fan of cross-promoting, traffic-sharing, and allowing various marketing channels to build off each other.
After all, if someone follows you on one channel, they may want your updates on a different channel as well. This increases your odds of connecting with them and amplifying your content reach at any given time.
This tactic combines several methodologies for a boost to Messenger contacts.
For anyone that has gone to the effort of building a robust Facebook page, will want to convert these fans into Messenger contacts.
Fans are great, but Messenger contacts are better because Messenger is personalized, interactive, one-on-one, and has way more visibility than Facebook News Feed.
Organic reach on Facebook is very low. Maybe 1%, of your fans on your Facebook Page will even see your post.
Using Facebook Messenger changes this. Instead of a low organic reach, you’re getting high-powered interactions that is personalized.
This is important because page fans aren’t automatically Messenger contacts. You must invite them or connect with them in Messenger first.
Here are three ways to convert your Page fans into Messenger contacts.
First, and this one is obvious, you can change the CTA button on your Facebook Page to “Send Message”.
(Right now, your Facebook Page CTA button might be sending traffic to your site with a button like “Learn More” or Call now button.)
Boom. Now anyone who clicks the “Send Message” button from a Facebook Page, and engages with the bot, will become a Messenger contact.
Tactic #5: Turn your email subscribers into Messenger contacts
Email marketing has a low engagement rate.
Facebook Messenger has high engagement.
Would you rather send your content to your subscribers in a channel with a 3.3% click-rate or 30% click-through rate?
Ideally, you should leverage them both.
Send your email list an invitation to join your Facebook Messenger list. Those who choose to do so will become email subscribers and Messenger subscribers, but their engagement level (and therefore your reach) will increase using Messenger.
One of the most effective marketing methods is to convert your existing contacts into more effective marketing channels.
QRM chatbot builder, can create an opt-in page consisting of a quick and simple “Want to receive occasional updates?” invitation.
Link to that invitation anywhere you’d normally include a link, and you will soon grow your messenger list with happy subscribers.