Facebook messenger is the only major chat platform that has a chat API, allowing developers to code complex bots.
There is no self-serve Facebook bot builder, which is why 99% of business and brands can’t use messenger bots to their advantage.
Any time you have an opportunity to engage prospects with natural, individual messaging you are likely to increase customer conversions dramatically.
This new, since Facebook only introduced Messenger Chatbot marketing in 2014, with 0 bots. Currently there are over 600,000 messenger Chatbots in use and growing.
However, this represents less than 1% of all businesses, that could potentially use Chatbot messenger marketing.
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